地暖材料批发商：做零售，应该吗？

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">认为暖通材料批发商不应该做零售的人认为：

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ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">1、暖通材料批发商做零售，势必和自己的分销商撞单，对自己分销商是不负责任的；

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2、暖通材料批发商的角色就应该是囤货并承接对分销商的赋能服务，而不仅仅是卖产品，如果还要直接和分销商抢终端用户，那自己角色使命很难完成；

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">3、暖通材料批发商做零售，属于又当裁判又当球员，破坏了行业公平竞争的原则；

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">4、因为成本差异等原因，有的材料批发商给出的终端价格低的让人惊叹，扰乱了行业氛围。

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">也有一些人认为，暖通材料批发商是可以同时做零售业务的，理由如下：

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ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">1、没有谁规定，批发商不可以直接做终端业务，只要规则制定好，就不存在道德问题，也不存在撞单带来的利益冲突；

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2、现在行业进入低速发展阶段，随着行业竞争加剧，大家压力都很大，同步开展零售业务，可以减轻自己压力；

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">3、如果自己的分销商出货量不大，为啥自己就不可以直接操作终端零售业务呢？

ntent="t" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; font-family: PingFangSC-Semibold, "PingFang SC"; font-weight: bold; color: rgb(52, 76, 182); line-height: 28px; box-sizing: border-box !important; overflow-wrap: break-word !important;">4、自己同步操作终端零售业务，某种程度可以提升所代理的品牌在当地市场的知名度。